How I Approach Branding Projects at Wright Design Co.

Branding isn’t just about designing a logo or picking a font—it’s about telling your story in a way that resonates with your audience. At Wright Design Co., I approach every branding project with the mindset that your brand is more than just visuals; it’s the heart and soul of your business. As a one-man operation, I take pride in offering a personal touch while delivering results that feel intentional, cohesive, and uniquely yours. Here’s how I make it happen.

1. Getting to Know You and Your Business

Every great brand starts with a great story. Before diving into design, I focus on understanding your business inside and out.

• Discovery Call: We’ll hop on a call (or meet in person, if you’re local!) to talk about your business, your goals, and what makes your brand unique.
• Digging Deep: I ask questions like, “What do you want people to feel when they interact with your brand?” or “What are your long-term goals for your business?”
• Your Vision Matters: This stage isn’t about me telling you what you need—it’s about collaborating to uncover the essence of your brand.

2. Research and Strategy

Once I’ve gotten to know your business, I dive into research.

• Market Research: I look at your industry, competitors, and audience to understand where your brand fits and how it can stand out.
• Inspiration Boards: I gather visual inspiration that aligns with the mood and tone you want for your brand.
• Strategic Focus: This stage helps me create a roadmap for your brand, ensuring every design decision aligns with your goals.

Pro Tip: Good branding isn’t just about being “different”—it’s about being different in a way that connects with your audience.

3. Designing with Intention

Now comes the fun part—turning strategy into visuals.

• Logo Concepts: I usually start with 2–3 logo concepts, each rooted in the strategy we’ve developed together.
• Typography and Color Palette: These aren’t just aesthetic choices—they’re tools to communicate your brand’s personality.
• Refinement: Together, we refine the chosen concept until it feels just right.

My Philosophy: Every design element should have a purpose. If it doesn’t contribute to your brand’s story, it doesn’t belong.

4. Bringing It All Together

A strong brand is cohesive across every touchpoint, so I make sure the final product works seamlessly in all the places you need it.

• Brand Guidelines: You’ll receive a document outlining your logo, typography, colors, and how to use them consistently.
• Additional Assets: Need social media templates, business cards, or packaging design? I’ll make sure everything aligns with your new brand.
• Ongoing Support: As your brand evolves, I’m here to help with updates or new materials to keep things fresh.

5. Collaboration is Key

One of the benefits of working with a small studio like Wright Design Co. is that you’re never just a number. I’m with you every step of the way, making sure your voice is heard and your vision is realized.

Why It Matters: Branding is personal—it’s your business, your story, and your identity. My job is to amplify that, not overshadow it.

Conclusion:

Branding is a journey, and I’m here to guide you through it. At Wright Design Co., my goal is to create brands that feel authentic, intentional, and built to grow with your business. Whether you’re starting from scratch or looking to refresh your existing brand, I’d love to help you tell your story.

Let’s bring your brand to life! Contact Wright Design Co. today by emailing me at howdy@andrewmasonw.com.